full-time

Content Writer

Swiggy | Bangalore | Posted 2 months ago

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Salary

₹400,000 - ₹700,000 / year

Job Type

full-time

Location

Bangalore

Experience

1-3 years

Job Description

Swiggy is hiring Content Writers to create engaging content for their food delivery platform, blog, and marketing campaigns.

In this full-time Content Writer role at Swiggy in Bangalore, you will create compelling content that connects with food enthusiasts across India. From blog articles and app notifications to email campaigns and social media posts, your words will shape how millions of users discover restaurants, explore cuisines, and engage with the Swiggy brand.

You will work closely with the marketing, product, and design teams to develop content strategies that drive user engagement and brand affinity. The role requires versatility in tone and format, strong editorial judgment, and the ability to produce high-quality content under tight deadlines. Swiggy offers a vibrant, creative workplace where content plays a central role in the company's growth and brand identity.

Swiggy, India's leading food delivery and quick commerce platform, offers a dynamic startup environment solving complex logistics challenges at scale.

This is a full-time position offering comprehensive benefits including health insurance, provident fund contributions, and paid leave. The role provides a clear career progression path with annual performance reviews and merit-based promotions. The compensation range for this position is INR 4 - 7 LPA, commensurate with experience and qualifications.

The ideal candidate will be based in or willing to relocate to Bangalore, bringing 1-3 years of relevant industry experience. You will join a collaborative team focused on delivering impactful results while developing your professional expertise in a supportive environment.

Requirements

1-3 years content writing
Excellent English writing skills
SEO knowledge preferred
Demonstrated ability to write in different tones including conversational, informative, and persuasive
Understanding of content marketing funnels, audience segmentation, and engagement metrics
Experience with content management systems (WordPress or similar) and basic HTML formatting
Ability to research topics thoroughly and produce factually accurate, well-structured articles

Bachelor's degree or equivalent from a recognized university Strong analytical and problem-solving abilities with attention to detail Ability to work independently and collaboratively in a team environment Proficiency in Content Writing, SEO, Copywriting is essential for success in this role Familiarity with Social Media would be an added advantage

Responsibilities

Write blog posts and marketing copy
Create social media content
SEO-optimized article writing
Develop editorial calendars and content plans aligned with marketing campaign timelines
Proofread and edit content produced by team members and freelancers for quality consistency
Analyze content performance using Google Analytics and suggest optimization strategies
Collaborate with designers to create visually appealing content layouts for various platforms

Document processes, workflows, and technical specifications for knowledge sharing Ensure compliance with company policies, security standards, and regulatory requirements Stay current with industry trends and recommend improvements to existing processes Participate in regular team meetings, stand-ups, and sprint planning sessions