full-time

Digital Marketing Manager

Zomato| Gurgaon| Posted 3 months ago

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Salary

₹800,000 - ₹1,400,000 / year

Job Type

full-time

Location

Gurgaon

Experience

3-6 years

Job Description

Zomato is hiring a Digital Marketing Manager to lead their online marketing strategy and customer acquisition campaigns.

As a Digital Marketing Manager at Zomato in Gurgaon, you will lead the planning and execution of performance marketing campaigns that drive restaurant discovery, order volume, and customer retention on one of India’s largest food technology platforms. This full-time role requires a data-driven marketer who can optimize campaigns across paid search, social media, programmatic display, and in-app channels.

You will manage significant marketing budgets, work with analytics teams to build attribution models, and collaborate with creative and product teams to deliver personalized user experiences. The position demands strong analytical thinking, creative problem-solving, and a deep understanding of the Indian food and dining market. Zomato offers an entrepreneurial culture, competitive compensation, and the opportunity to shape marketing strategy for a brand used by millions daily.

Zomato, listed on the Indian stock exchanges, combines food delivery with dining-out experiences and quick commerce through Blinkit.

This is a full-time position offering comprehensive benefits including health insurance, provident fund contributions, and paid leave. The role provides a clear career progression path with annual performance reviews and merit-based promotions. The compensation range for this position is INR 8 – 14 LPA, commensurate with experience and qualifications.

The ideal candidate will be based in or willing to relocate to Gurgaon, bringing 3-6 years of relevant industry experience. You will join a collaborative team focused on delivering impactful results while developing your professional expertise in a supportive environment.

Requirements

3-6 years digital marketingPerformance marketing experienceData-driven approachExpertise in Google Ads, Meta Ads Manager, and programmatic advertising platformsStrong understanding of marketing attribution, customer lifetime value, and cohort analysisExperience with marketing automation tools and CRM platforms for lifecycle marketingAbility to brief creative teams and evaluate ad copy, visuals, and landing page effectiveness Willingness to learn new technologies and adapt to evolving business needs Ability to work independently and collaboratively in a team environment Strong analytical and problem-solving abilities with attention to detail Proficiency in Google Ads, Facebook Ads, SEO is essential for success in this role Familiarity with Analytics and CRM would be an added advantage

Responsibilities

Plan and execute digital campaignsManage marketing budgetOptimize conversion funnelsDevelop monthly and quarterly marketing plans with clear KPIs, budgets, and channel allocationsConduct regular A/B tests on ad creatives, landing pages, and audience segmentsBuild and analyze marketing reports to identify trends, opportunities, and areas for optimizationManage relationships with external agencies, media partners, and advertising platform representatives Document processes, workflows, and technical specifications for knowledge sharing Ensure compliance with company policies, security standards, and regulatory requirements Analyze data and metrics to identify opportunities for process optimization Stay current with industry trends and recommend improvements to existing processes